We’re pleased to share that Valletta PR Advisory has been ranked among the Best Communication Agencies in Europe for Marketing and Business Development for Lawyers in Leaders League’s Marketing, Brands, Trademarks & Copyright’s Guide 2026. This recognition reflects our ongoing commitment…
The Balogun Case and the Reputation Paradox
The Balogun case is not merely about a FIFA decision. It reveals that, beyond a certain threshold of centrality, reputation continues to matter, but no longer produces the same consequences. by Matteo Croce Some news stories report an event. Others, much…
The Dialog case: when other people’s data becomes the story
by Marianna Valletta, Founder A data breach is always news. But when the breach involves some of the world’s most influential figures in business, technology and public institutions, the data itself becomes the story—and so do the people behind it. That…
Netflix and the Cost of Trust: Why the Appeal Is a Reputational Mistake
by Giulia Bianco, Digital, Quality & Innovation Advisor Over time, Netflix has built its global success through a series of evolving strategic positionings, each adapted to the competitive pressures of a particular phase. Its original promise was simple and reactive: to…
Major Foreign Investments in Italy: Reputation as a Line of Defence
Reputation can act as a strategic lever in large cross-border transactions. Here is how to use it effectively, across regulatory screening, public consent and the management of corporate disputes. Marianna Valletta, Founder Valletta PR Advisory In discussions about major foreign investments…
Generative Search and Corporate Reputation: a shared responsibility
From traditional search to generative synthesis: how public judgment about companies and entrepreneurs is evolving Marianna Valletta, Founder Valletta PR Advisory The evolution of artificial intelligence is structurally transforming the relationship between information and reputation. This is not merely a technological…
A matter of awareness: the reputational implications of the California Ruling on Meta and Google
How liability tied to internal awareness is reshaping not only legal boundaries, but also the reputational and market sustainability of digital platforms by Marianna Valletta, Founder The recent decision by the California Superior Court, which recognized the liability of Meta and…
Beyond class action: the FIFA case and the legitimisation of private regulatory power
How collective litigation is redefining not only regulatory boundaries, but also the reputational sustainability of global private authorities by Matteo Croce, PR Account Executive The class action against FIFA is not just a sports dispute. It is an emblematic step in…
